Dr Feelgood, aka Craig ‘Jacks’ Jackson, had worked in the film and advertising industry for many years around the globe and in New Zealand. Both food lovers, he and his partner Melanie were inspired by a multitude of different tastes and foods on their travels. Jacks decided that it was time for a career change and having had a life-long passion for food, he started experimenting. Jacks and Melanie initially started out creating a healthy drink but couldn’t quite get it right, so one hot sunny day the drink was frozen to keep the kids quiet, “mmmm that’s a good idea” they said. In the summer of 2015, Dr Feelgood was born. Jacks and his small team, make all of the ice pops themselves on the family farm in the outskirts of Auckland. From the start, he’s had a strong philosophy great tasting products that have no weird things whatsoever in them.
They only use organic and natural ingredients, including Lewis Road Creamery organic milk, absolutely no refined sugar and definitely no ingredients with numbers or names that he couldn’t pronounce. These values don’t end there. They step right through to the packaging of the product. All of Dr Feelgood’s boxes are compostable, NZ-made and they’re even printed with ink made from soy. Quite the character himself, for Jacks, it’s always about creating fun and a message to match his thoughts about food and life. His brand name says it all… Dr Feelgood actually does make you feel good.
The first year in the market they were thrilled to be a category winner at the NZ Food Awards in the indulgent category. “What’s nice about this win for us is proving you can have something that is ethical, healthy, sustainable and indulgent too!” Last year they were finalists in the artisanal category and this year are ever-hopeful with their new Flavour range. Watch this space. We can’t wait to see what’s next for this exciting small Kiwi artisan brand.
The 3-packs of Dr Feelgood Ice pops are available in the Farro freezer for
$12.99/3pack. (Banoffee Pie, Passionfruit and White Chocolate, Chocolate and Raspberry Jelly, Chocoholic.)