Two decades of Pure Delish!
The team at pure delish are lighting the candles on 20 years of delish-ciousness this month. Kaz Staples has been part of the Farro family since we started and her story is such an inspiring one for us.
It all started out in 1997, when Kaz as a young mum found herself holding down three jobs trying to make ends meet. She decided to put her love of baking to good use and made several hundred Christmas cakes from her home kitchen, selling them at local markets, through her family and friends.
“I’d set my alarm to wake myself up in the middle of the night to take the cakes out of the oven.” The Christmas cakes, literally sold like hot cakes! The next year she rented out a commercial kitchen space at the ASB stadium and went on to sell thousands of cakes.
For the first 10 years, it was tough going. Sales were understandably seasonal. In those days supermarkets avoided gourmet products and there were no specialty food retailers in Auckland.
“The turning point for us was when Farro Fresh opened in 2006,” says Kaz. “Farro co- founder Janene, who was a close friend of mine, and was setting up the first Farro store at Lunn Ave was on the hunt for a really premium muesli,” says Kaz. “She gave me six weeks to come up with a product that fit the bill.” And the rest, they say, is history!
Kaz put a lot of her success down to sheer determination and also the love that exists within her close-knit staff – their love for each other, for the brand and what they do. Her team of 30 have made the company what it is today.
Twenty years after Kaz’s first foray into Christmas cakes, pure delish now has ten cereals in its range and twelve other baking lines, including bars, biscuits, slabs, cookies and cakes.
The fantastic thing is, that they have managed to grow as a business and still stay very true to their founding values. Every product is still handmade. There’s not a factory robot in sight! Being able to work with a company such as pure delish and help share in their success and growth is such a joy for the team at Farro.
Congratulations Kaz and everyone at pure delish – here’s to the next 20 years for this iconic Kiwi brand!